Effective date: 1 June 2026

Version 1.0

1. Definitions

“Atorse” or the “Services” means the website at https://atorse.com/, and any related applications, tools, and features operated by Plugcy.
“Plugcy,” “we,” “us,” or “our” means Plugcy SAPI de CV, the company organised under the laws of Mexico that owns and operates the Services.
“User,” “you,” or “your” means any individual or business entity that registers for or otherwise accesses the Services.
“User Content” means all brand information, business identity data, product data, descriptions, images, and other material submitted by a User to the Services.
“AI Ecosystem” means third-party generative AI systems, large language models, AI-assisted search tools, and related platforms, including but not limited to systems such as ChatGPT and Claude, that may crawl, retrieve, index, or otherwise process content made available through the Services.
“Subscription Plan” means any paid tier of the Services made available from time to time.
“Agreement” means these Terms and Conditions, together with the Atorse Privacy Policy, Cookie Policy, and any other policies incorporated by reference.

2. Acceptance of Terms

2.1 By creating an account, accessing, or using the Services, you agree to be bound by this Agreement. If you do not agree, you must not access or use the Services.

2.2 If you are accessing the Services on behalf of a business or other legal entity, you represent that you have the authority to bind that entity to this Agreement, and “you” and “User” shall refer to that entity.

3. Eligibility and Account Registration

3.1 The Services are available to individuals who are at least 18 years of age, and to businesses, regardless of location, subject to Section 14 (Governing Law) and any applicable export control or sanctions restrictions.

3.2 To use the Services, you must register an account using a valid email address and password, or via Google OAuth authentication. You are responsible for maintaining the confidentiality of your credentials and for all activity occurring under your account.

3.3 We may, in the future, introduce additional authentication methods, including two-factor authentication via email or phone one-time passcodes (OTP). Use of such features will be subject to any supplementary terms made available at that time.

3.4 You agree to provide accurate, current, and complete information during registration and to keep such information updated.

4. Description of the Services

4.1 The Services allow Users to submit User Content describing their brand, business, and products, which Plugcy structures and optimises with the aim of improving discoverability across search engines and AI Ecosystems.

4.2 No guarantee of outcome. Plugcy does not guarantee any specific ranking, indexing, visibility, recommendation, mention, or inclusion of User Content within any search engine or AI Ecosystem. Discoverability outcomes depend on third-party systems, crawling behaviour, AI model training and retrieval processes, and indexing mechanisms entirely outside Plugcy’s control.

4.3 Plugcy may modify, suspend, or discontinue any feature of the Services at any time, with or without notice, subject to Section 17.

5. User Content: Ownership and Licence Grant

5.1 Ownership retained. As between you and Plugcy, you retain all ownership rights in the User Content you submit, to the extent such rights exist and are capable of being owned by you.

5.2 5.2 Licence granted to Plugcy. By submitting User Content, you grant Plugcy a worldwide, non-exclusive, royalty-free, sublicensable, and transferable licence to host, store, reproduce, structure, format, index, distribute, transmit, publish, and otherwise make available the User Content — including to third-party search engines and AI Ecosystems — for the purpose of providing, maintaining, and improving the Services. This licence survives for as long as the User Content remains submitted to the Services and, to the extent the User Content has already been distributed to, retrieved by, cached by, or incorporated into the outputs of a third-party AI Ecosystem prior to deletion, for as long as it persists in such third-party systems, which is outside Plugcy’s control.

5.3 Warranties regarding User Content. You represent and warrant that: (a) you own or have all necessary rights to submit the User Content and grant the licence in Section 5.2; (b) the User Content does not infringe the intellectual property, privacy, or other rights of any third party; and (c) the User Content is lawful, accurate, and does not contain false or misleading claims about your brand, business, or products.

5.4 Restriction on third-party personal data. You must not submit Personal Data relating to identifiable third parties (other than your own publicly-facing business contact details) as part of User Content, given the irreversible nature of distribution described in Section 5.2.

6. AI System Interaction Disclaimer

6.1 Independent third-party systems. AI Ecosystems are developed, trained, operated, and controlled by independent third parties. Plugcy has no ownership interest in, control over, or responsibility for the operation, outputs, accuracy, or availability of any AI Ecosystem.

6.2 No liability for AI outputs. Plugcy is not responsible for how any AI Ecosystem represents, summarises, paraphrases, omits, or otherwise processes User Content once that content has been made available for crawling or retrieval. This includes, without limitation, any inaccurate, outdated, incomplete, or unfavourable representation generated by an AI Ecosystem.

6.3 Probabilistic nature of optimisation. All optimisation activity performed by Plugcy is probabilistic in nature and based on prevailing technical understanding of search and AI indexing behaviour at the relevant time, which may change without notice and without any obligation on Plugcy to adapt the Services.

7. Acceptable Use Policy

7.1 You must not use the Services to:

Submit User Content that is unlawful, defamatory, fraudulent, deceptive, or infringing of any third party’s rights
Misrepresent your identity, your affiliation with any business, or the nature, origin, or qualities of any product or service
Submit malicious code, attempt to interfere with the operation of the Services, or attempt to gain unauthorised access to any system or data
Use automated means (bots, scrapers) to access the Services except as expressly permitted
Use the Services in violation of any applicable law, including export control, sanctions, anti-money laundering, or consumer protection law
Submit Personal Data of third parties in violation of Section 5.4 or applicable data protection law

7.2 We reserve the right to investigate suspected violations and to take appropriate action, including content removal and account suspension or termination under Section 9.

8. Fees, Subscriptions, and Payment Terms

8.1 Free and paid tiers. The Services are offered on both a free tier and one or more paid Subscription Plans, as described on the Services from time to time. Features, limits, and pricing of each tier may change with reasonable prior notice.

8.2 Billing. Paid Subscription Plans are billed in advance on a recurring basis (monthly or annually, as selected) via the payment method on file. You authorise Plugcy and its payment processor(s) to charge that payment method for all applicable fees.

8.3 Taxes. Fees are exclusive of applicable taxes, which will be added where required by law.

8.4 Refunds and cancellation. Except as required by mandatory consumer protection law in your jurisdiction (for example, statutory withdrawal rights available to EU consumers under Directive 2011/83/EU for the first 14 days following an initial subscription), fees are non-refundable. You may cancel a Subscription Plan at any time, with cancellation taking effect at the end of the current billing cycle.

8.5 Failed payments. We may suspend access to paid features if a payment fails and is not resolved within a reasonable cure period communicated to you.

9. Suspension and Termination

9.1 By you. You may close your account at any time via account settings or by contacting support.

9.2 By Plugcy. We may suspend or terminate your access to the Services, in whole or in part, with or without notice, if: (a) you breach this Agreement; (b) we reasonably suspect fraudulent, abusive, or unlawful activity; (c) required by law or by a competent authority; or (d) we decide to discontinue the Services or a User’s Subscription Plan, in which case we will provide reasonable notice where practicable.

9.3 Effect of termination. Upon termination, your right to access the Services ceases. Sections 5.2 (to the extent User Content has already propagated to third-party AI Ecosystems), 6, 10, 11, 12, 13, 14, and 15 survive termination.

10. Intellectual Property

10.1 Excluding User Content, all rights, title, and interest in and to the Services, including all software, design, trademarks (including “Atorse”), and underlying technology, are owned by Plugcy or its licensors.

10.2 You are granted a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for their intended business purpose, subject to this Agreement.

11. Disclaimers of Warranties

11.1 The Services are provided on an “as is” and “as available” basis. To the maximum extent permitted by applicable law, Plugcy disclaims all warranties, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and uninterrupted or error-free operation.

11.2 Without limiting the foregoing, Plugcy makes no warranty that the Services will result in any particular level of visibility, ranking, traffic, leads, or sales for the User’s brand, business, or products.

11.3 Nothing in this Section 11 limits or excludes any warranty that cannot lawfully be excluded under the law applicable to a consumer User, including mandatory EU consumer protection law.

12. Limitation of Liability

12.1 To the maximum extent permitted by applicable law, in no event shall Plugcy, its officers, directors, employees, or agents be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, goodwill, or data, arising out of or in connection with this Agreement or the Services, even if advised of the possibility of such damages.

12.2 To the maximum extent permitted by applicable law, Plugcy’s aggregate liability arising out of or relating to this Agreement or the Services shall not exceed the greater of (a) the total fees paid by the User to Plugcy in the twelve (12) months preceding the event giving rise to the claim, or (b) one hundred euros (€100).

12.3 Nothing in this Agreement excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under applicable law, including mandatory provisions of EU or other consumer protection law applicable to the User.

13. Indemnification

You agree to indemnify, defend, and hold harmless Plugcy and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses, including reasonable legal fees, arising out of or in connection with: (a) your User Content; (b) your breach of this Agreement; (c) your violation of any applicable law; or (d) your violation of any third-party right, including intellectual property or data protection rights.

14. Governing Law

14.1 This Agreement is governed by the laws of [Mexico / a recommended EU member state such as Ireland or the Netherlands — to be confirmed with counsel], without regard to conflict-of-laws principles, save that mandatory consumer protection provisions of the User’s country of habitual residence shall continue to apply to the extent required by such law.

15. Dispute Resolution

15.1 The parties shall first attempt to resolve any dispute through good-faith negotiation for a period of thirty (30) days following written notice of the dispute.

15.2 If unresolved, disputes with business Users shall be submitted to the exclusive jurisdiction of the courts of [city/country to be confirmed], save that consumer Users resident in the EU/UK retain the right to bring proceedings before the courts of their own country of residence, and may also be entitled to use the EU Online Dispute Resolution platform or an equivalent consumer ADR scheme where applicable.

15.3 Nothing in this Section prevents either party from seeking interim injunctive relief in any court of competent jurisdiction.

16. Force Majeure

Plugcy shall not be liable for any failure or delay in performance resulting from causes beyond its reasonable control, including acts of God, natural disasters, war, terrorism, civil unrest, labour disputes, internet or telecommunications failures, third-party AI Ecosystem or search engine outages or policy changes, or governmental action.

17. Changes to These Terms

We may amend this Agreement from time to time. Material changes will be notified by email or by prominent notice on the Services at least 14 days before taking effect, except where a change is required immediately to comply with law or to address a security risk. Continued use of the Services after the effective date of an amendment constitutes acceptance of the amended Agreement.

18. Miscellaneous

18.1 Severability. If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall continue in full force and effect.

18.2 Entire agreement. This Agreement, together with the Privacy Policy and Cookie Policy, constitutes the entire agreement between the parties regarding the Services and supersedes all prior agreements on the subject matter.

18.3 Assignment. You may not assign this Agreement without our prior written consent. We may assign this Agreement in connection with a merger, acquisition, or sale of assets.

18.4 No waiver. Failure to enforce any provision of this Agreement shall not constitute a waiver of that provision.

18.5 Notices. Notices to Plugcy should be sent to c@atorse.com. Notices to Users will be sent to the email address on file.

18.6 Relationship of the parties. Nothing in this Agreement creates a partnership, joint venture, agency, or employment relationship between you and Plugcy.